Turkcell (A): How to Respond to Digital Disruption?
2020; Springer International Publishing; Linguagem: Inglês
10.1007/978-3-030-48950-2_28
ISSN2662-2874
AutoresTawfik Jelassi, Francisco J. Martínez–López,
Tópico(s)ICT Impact and Policies
Resumo5 April 2015. Kaan Terzioglu, Turkcell’s CEO, was in a pensive mood on his fifth day on the job. He had just received his first WhatsApp call, which highlighted the challenge his company—Turkey’s largest mobile communications provider—was facing from over-the-top (OTT) service providers. Of Turkcell’s 35 million mobile subscribers, 10 million were WhatsApp users.
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