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Fortnite: The business model pattern behind the scene

2020; Nomos; Volume: 74; Issue: 4 Linguagem: Inglês

10.5771/0042-059x-2020-4-426

0042-059X

Timo Schöber, Georg Stadtmann,

Consumer Market Behavior and Pricing

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and analyse several features from a marketing perspective.