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Co-optation of harm reduction by Big Tobacco

2020; BMJ; Volume: 30; Issue: e1 Linguagem: Inglês

10.1136/tobaccocontrol-2020-056059

1468-3318

Timothy Dewhirst,

Cannabis and Cannabinoid Research

Figure 1The 'Vaporized' marketing communication campaign for Juul from 2015, when the ecigarette brand was launched, includes colourful creative and youthful-looking models.Juul, which is discreet and resembles a USB flash drive, was offered in flavours such as cool cucumber, fruit medley and crème brûlée, yet combines nicotine with benzoic acid for a potent delivery.on July 12,