Effect of Star Power on NBA All-Star Game TV Audience
2020; SAGE Publishing; Volume: 22; Issue: 2 Linguagem: Inglês
10.1177/1527002520959127
ISSN1552-7794
AutoresScott D. Grimshaw, Jeffrey Larson,
Tópico(s)Sport and Mega-Event Impacts
ResumoData from 16 years of NBA All-Star Games shows star power has two components. First, fans are drawn to live games featuring players whose current play is at a historically high skill level. Second, fans display attachment based on geographical proximity to a team, local superstar recognition, and team success. All-Star games are exhibitions with a roster of different levels of high skill level and attachment, while competitive games have these effects confounded and star players are sparse. The analysis uses a dynamic panel data model to account for differences in viewing between 56 Nielsen TV markets.
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