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Strength of ties and pioneering orientation: The moderating role of scanning capabilities

2020; SAGE Publishing; Volume: 25; Issue: 4 Linguagem: Inglês

10.1177/2340944420967954

2340-9444

María José Ruiz‐Ortega, F. Xavier Molina‐Morales, Gloria Parra‐Requena, Pedro Manuel García Villaverde,

Entrepreneurship Studies and Influences

The purpose of this article is to study the curvilinear effect on pioneering orientation of one of its key relational backgrounds: strength of ties. The study is based on a sample of 224 companies in the footwear industry in Spain. A hierarchical regression analysis was performed. The results show a curvilinear U-shaped relationship between the strength of ties and pioneering orientation. This curvilinear relationship is increasingly pronounced as scanning capabilities grow. Managers wishing to develop a pioneering orientation should avoid excessive levels of strength in their ties and unduly low levels. Furthermore, firms might benefit from developing scanning capability. JEL CLASSIFICATION: M100; o320