Portal de Periódicos da CAPES

Corporate Social Responsibility for Competitive Advantage in Project Management: Evidence from Multinational Fast-Food Companies in Pakistan

2020; Volume: 6; Issue: 4 Linguagem: Inglês

10.26710/jbsee.v6i4.1411

2519-089X

Mariam Sohail, Shahid Iqbal, Waheed Asghar, Syed Arslan Haider,

Business and Economic Development

The aim of current articleis to examine the relationship between corporate social responsibility and competitive advantage in Project Management. This research used “Quantitative Methods” in which data was collected from five multinational fast-food companies of Pakistan by use of Likert Scale questionnaire. A sample of 80 persons was selected by using random sampling technique who are engaged in the selection and execution of corporate social responsibility activities. Data was statistically analyzed using the SPSS software version 20.Findings indicate that most of the multinational fast-food companies of Pakistan are engaged in corporate social responsibility practices. So, there is significant positive relationship between corporate social responsibility and competitive advantage.