Portal de Periódicos da CAPES

Factores de marketing digital que fortalecen la cultura empresarial ubicada en la provincia de Tungurahua

2020; Volume: 5; Issue: 6 Linguagem: Inglês

10.33386/593dp.2020.6.312

2588-0705

Tania Sofía Niño Sánchez, Leonardo Ballesteros-López,

Diverse Applied Research Studies

This article aims to analyze the Digital Marketing Factors that strengthen the business culture located in the province of Tungurahua. It is important that the business culture be focused on the implementation of digital media in order to increase their participation in this current market. In this way applications of new technological trends will allow for the innovation the traditional way of advertising as well as promote an eagerness to use digital marketing as an indispensable tool. The research is aimed at entrepreneurs in order to identify the importance of carrying out their online sales, as well as their degree of positive interaction with their future customers. This study focused on a bibliographic and documentary methodology that allows for the description of the most relevant data on the object of study. Furthermore, with the application of a questionnaire that will allow for the obtaining of the primary data, which once collected was processed and then interpreted using the supporting tools for the results. With this information it was determined that marketing techniques are needed in digital media in order to optimize the resources of the organization and the way in which the target audience is reached such as through social networks, blogs and websites. These actions lead to positive changes in a certain period of time by successfully reaching customers as well as influencing the organization to meet its goals set in this demanding market. Thus, providing the key to success by the way of a positive experience. Finally, It is recommend that organizations invest in digital marketing. It is essential that an active profile is obtained in the channels most used by their target audience so as to create the opportunity for the quality content produced to go viral and to have a more direct and humanized communication between the company and their loyal customers. It is not worth leaving the customer waiting for a response for a long time since there are ways correct this issue efficiently.