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Performance of tourism products in a slow city and formation of affection and loyalty: Yaxi Cittáslow visitors’ perceptions

2020; Taylor & Francis; Volume: 29; Issue: 10 Linguagem: Inglês

10.1080/09669582.2020.1860996

1747-7646

Xiaoting Chi, Heesup Han,

Culinary Culture and Tourism

Although slow cities offer critical forms of sustainable tourism on a global scale, little empirical research has investigated how the performance of pro-sustainable Cittáslow destinations is beneficial to place identity and dependence, and slow city research in China is still at a relatively early stage. This research took Yaxi Cittáslow, the first Chinese slow city, as an example to probe its destination performances and detect the impact of place identity and dependence on tourists’ attachment and loyalty toward Cittáslow city tourism. The structural model evaluation revealed that the performance of Yaxi Cittáslow tourism products and services greatly and positively affected responsiveness constructs, which provides a reference for predicting tourist affection and loyalty to a slow city, even their future decision-making process. Additionally, the moderating effect of past experience and trip length was estimated on the conceptual framework. Implications and suggestions for destination operators and future research directions were discussed.