Produção Nacional
A INFLUÊNCIA DAS REDES SOCIAIS NO MARKETING POLÍTICO PARA AS CADIDATURAS POLÍTICAS DO BRASIL
2020; Volume: 2; Issue: 2 Linguagem: Inglês
10.17648/2178-6925-v2-2020-2
ISSN2178-6925
AutoresJosé Raimundo Gomes de Oliveira Júnior, Edvaldo Silva Dutra,
Tópico(s)Urban and sociocultural dynamics
ResumoThe use of digital marketing can be decisive in the process of growth in political applications, given the technological reach of social media in Brazil.Twenty years ago, it was unimaginable the possibility of a technology that would reach in real time, such an expressive number of people, Revista Multidisciplinar do Nordeste Mineiro, 2020/02 ISSN 2178-6925 2 which brings to light the time of using this tool to deal with politics, not only in campaigns, but as an instrument of participation and debate.In this sense, the article proposes to analyze the importance of using digital political marketing tools in the reality of Brazil cities, addressing theirs cope an defectiveness in the campaign process of candidates who call for municipal elections.Thus, the work aimed to conduct a study based on a literature review, addressing the technological possibilities of digital marketing, expanded by its ability to bring candidates closer to voters, guide and direct ideas, as well as collect the suggestions of the population.In this journey, it was possible to analyze the them and review concept sand their applicability in the reality of the Brazil ian people, taking into accountth strategies and tools of Digital Political Marketing, before and after the election period.For the bibliography icsurvey, research was carried out in books, journal sands cientific articles, as well as electronic material from sites such as SCIELO and LILACS, seeking to excel at the quality and reliability of the researched material.To this end, the scientific article that is configured here was divided into four parts, in addition to the Introduction.
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