Artigo
Revisado por pares
Dimensions of Brand Personality
1997; SAGE Publishing; Volume: 34; Issue: 3 Linguagem: Inglês
10.2307/3151897
ISSN1547-7193
Autores Tópico(s)Evolutionary Psychology and Human Behavior
ResumoAlthough a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension,...
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