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BIBTEX RIS

Peer Influence in the Diffusion of iPhone 3G over a Large Social Network

2014; MIS Quarterly; Volume: 38; Issue: 4 Linguagem: Inglês

10.25300/misq/2014/38.4.08

ISSN

2162-9730

Autores

Miguel Godinho de Matos, Pedro Ferreira, David Krackhardt,

Tópico(s)

ICT Impact and Policies

Resumo

In this paper, we study the effect of peer influence in the diffusion of the iPhone 3G across a number of communities sampled from a large dataset provided by a major European Mobile carrier in one country. We identify tight communities of users in which

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