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Fortnite: The Business Model Pattern Behind the Scene

2020; RELX Group (Netherlands); Linguagem: Inglês

10.2139/ssrn.3520155

1556-5068

Timo Schöber, Georg Stadtmann,

Digital Games and Media

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.