Enhancing the Television-Viewing Experience through Commercial Interruptions
2009; Oxford University Press; Volume: 36; Issue: 2 Linguagem: Inglês
10.1086/597030
ISSN1537-5277
AutoresLeif D. Nelson, Tom Meyvis, Jeff Galak,
Tópico(s)Personal Information Management and User Behavior
ResumoJournal Article Enhancing the Television-Viewing Experience through Commercial Interruptions Get access Leif D. Nelson, Leif D. Nelson Search for other works by this author on: Oxford Academic PubMed Google Scholar Tom Meyvis, Tom Meyvis Search for other works by this author on: Oxford Academic PubMed Google Scholar Jeff Galak Jeff Galak Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 2, August 2009, Pages 160–172, https://doi.org/10.1086/597030 Published: 13 January 2009
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