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Strategies for Two-Sided Markets

2006; Harvard Business Publishing; Volume: 84; Issue: 10 Linguagem: Inglês

0017-8012

Thomas R. Eisenmann, Geoffrey A. Parker, Marshall Van Alstyne,

Digital Platforms and Economics

Many of the blockbuster products and services that have redefined the global business landscape tie together two distinct groups of users in a network. Credit cards link consumers and merchants; search engines connect Web users with advertisers. The distinct character of these two-sided network businesses demands a new approach to strategy.