Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity
2009; Oxford University Press; Volume: 36; Issue: 2 Linguagem: Inglês
10.1086/596720
ISSN1537-5277
AutoresKaren Page Winterich, Vikas Mittal, William T. Ross,
Tópico(s)Customer Service Quality and Loyalty
ResumoJournal Article Donation Behavior toward In-Groups and Out-Groups: The Role of Gender and Moral Identity Get access Karen Page Winterich, Karen Page Winterich Search for other works by this author on: Oxford Academic PubMed Google Scholar Vikas Mittal, Vikas Mittal Search for other works by this author on: Oxford Academic PubMed Google Scholar William T. Ross, Jr. William T. Ross, Jr. Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 36, Issue 2, August 2009, Pages 199–214, https://doi.org/10.1086/596720 Published: 08 January 2009
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