Portal de Periódicos da CAPES

You Had Me at Hello: How Phrasing Affects Memorability

2012; RELX Group (Netherlands); Linguagem: Inglês

1556-5068

Cristian Danescu-Niculescu-Mizil, Justin Cheng, Jon Kleinberg, Lillian Lee,

Sentiment Analysis and Opinion Mining

Understanding the ways in which information achieves widespread public awareness is a research question of significant interest. We consider whether, and how, the way in which the information is phrased -- the choice of words and sentence structure -- can affect this process. To this end, we develop an analysis framework and build a corpus of movie quotes, annotated with memorability information, in which we are able to control for both the speaker and the setting of the quotes. We find that there are significant differences between and non-memorable quotes in several key dimensions, even after controlling for situational and contextual factors. One is lexical distinctiveness: in aggregate, quotes use less common word choices, but at the same time are built upon a scaffolding of common syntactic patterns. Another is that quotes tend to be more general in ways that make them easy to apply in new contexts -- that is, more portable. We also show how the concept of memorable language can be extended across domains.