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Bovine spongiform encephalopathy in Japan: consumers' food safety perceptions and willingness to pay for tested beef*

2005; Wiley; Volume: 49; Issue: 2 Linguagem: Inglês

10.1111/j.1467-8489.2005.00282.x

1467-8489

Jill J. McCluskey, Kristine Grimsrud, Hiromi Ouchi, Thomas Wahl,

Agriculture Sustainability and Environmental Impact

Australian Journal of Agricultural and Resource EconomicsVolume 49, Issue 2 p. 197-209 Free Access Bovine spongiform encephalopathy in Japan: consumers' food safety perceptions and willingness to pay for tested beef* Jill J. McCluskey, Jill J. McCluskey Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this authorKristine M. Grimsrud, Kristine M. Grimsrud Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this authorHiromi Ouchi, Hiromi Ouchi Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this authorThomas I. Wahl, Thomas I. Wahl Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this author Jill J. McCluskey, Jill J. McCluskey Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this authorKristine M. Grimsrud, Kristine M. Grimsrud Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this authorHiromi Ouchi, Hiromi Ouchi Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this authorThomas I. Wahl, Thomas I. Wahl Jill J. McCluskey (email: [email protected] ) is an Associate Professor at the School of Economic Sciences, Washington State University, Pullman, Washington, USA. Kristine M. Grimsrud is an Assistant Professor in the Department of Economics, University of New Mexico, Albuquerque, New Mexico, USA. Hiromi Ouchi is a Graduate Student at Washington State University, Pullman, Washington, USA. Thomas I. Wahl is Director of the International Marketing Program for Agricultural Commodities and Trade (IMPACT) Center, Washington State University, Pullman, Washington, USA.Search for more papers by this author First published: 09 June 2005 https://doi.org/10.1111/j.1467-8489.2005.00282.xCitations: 68 * The authors wish to thank, without implicating, Ray Jussaume and Phil Wandschneider. The authors gratefully acknowledge financial support from the IMPACT Center at Washington State University. AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Abstract The discovery of bovine spongiform encephalopathy (BSE), commonly known as ‘mad cow disease’, in Japan caused anxiety about consuming beef and beef products. As a result, there was a sudden fall in sales of beef that hurt the Japanese beef industry as well as major beef exporters to Japan. We analyse factors that affect Japanese consumers' willingness to pay (WTP) price premiums for BSE-tested beef and estimate the mean WTP for BSE-tested beef using data obtained from a consumer survey in Japan. A single-bounded dichotomous choice contingent valuation model is used to recover the premium amount. We find that attitudes to food safety, reduction in beef consumption following the BSE outbreak, and being female all have a statistically significant positive effect on the WTP for BSE-tested beef. Interestingly, demographic variables such as age and income do not affect the WTP, possibly indicating that the BSE scare similarly affected multiple segments of the population. In our sample, consumers are willing to pay a premium on average of greater than 50 per cent for BSE-tested beef. References Adamowicz, W.L., Louviere, J. and Williams, M. (1994). 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