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Clash of the Titans: Does Internet use Reduce Television Viewing?

2010; The MIT Press; Volume: 94; Issue: 1 Linguagem: Inglês

10.1162/rest_a_00148

1530-9142

Stan J. Liebowitz, Alejandro Zentner,

Digital Games and Media

We examine the impact of the Internet on the leading American recreation activity: watching television. We run a panel regression using television viewing, Internet penetration, and socioeconomic variables for a large number of American cities starting before the birth of the Web. We find that the Internet's effect on television viewing varies by age group, reducing it by a moderate amount for the youngest Americans but having no impact on the viewing of the oldest Americans. We hypothesize that the overall effect is likely to increase over time as older age groups have more experience with the Internet's recreational opportunities.