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Regulating Online Buzz Marketing: Untangling a Web of Deceit

2010; Wiley; Volume: 47; Issue: 3 Linguagem: Inglês

10.1111/j.1744-1714.2010.01100.x

1744-1714

Robert Sprague, Mary Wells,

Corporate Law and Human Rights

American Business Law JournalVolume 47, Issue 3 p. 415-454 Regulating Online Buzz Marketing: Untangling a Web of Deceit Robert Sprague, Robert Sprague University of Denver aAssociate Professor, College of Business, University of Wyoming; J.D., University of Denver; MBA, University of Southern California.Search for more papers by this authorMary Ellen Wells, Mary Ellen Wells Alvernia University bAssociate Professor of Business and Department Chair, Business Department, Alvernia University; LL.M., J.D., Boston University School of Law.Search for more papers by this author Robert Sprague, Robert Sprague University of Denver aAssociate Professor, College of Business, University of Wyoming; J.D., University of Denver; MBA, University of Southern California.Search for more papers by this authorMary Ellen Wells, Mary Ellen Wells Alvernia University bAssociate Professor of Business and Department Chair, Business Department, Alvernia University; LL.M., J.D., Boston University School of Law.Search for more papers by this author First published: 02 August 2010 https://doi.org/10.1111/j.1744-1714.2010.01100.xCitations: 15 Read the full textAboutPDF ToolsExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Citing Literature Volume47, Issue3Fall 2010Pages 415-454 RelatedInformation