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Relevance of the mass media in Prevention, Education and Contextual Management of COVID-19

2021; Science Park Research Organization and Counselling LTD; Volume: 13; Issue: 1 Linguagem: Inglês

10.18844/wjet.v13i1.5423

1309-0348

Enaidy Reynosa Navarro, Margit Julia Guerra Ayala, Walther Hernán Casimiro Urcos, Dolores Vélez Jiménez, Consuelo Nora Casimiro Urcos, Erick Oswaldo Salazar-Montoya, Javier Francisco Casimiro Urcos, Juan Carlos Callejas Torres,

COVID-19 and Mental Health

The purpose of this research was to determine the relevance of the media in the prevention, education and contextual management of COVID-19. Methodology: descriptive non-experimental transectional research. An international survey validated by experts was applied, surveying 1082 people during a month. The countries with the highest participation were Peru, Colombia, Mexico, the United States and Russia. The data was processed using SPSS version 25. 64.7% of the respondents affirmed that the means were decisive in preventing the pandemic; 59.1% recognized the importance of the media for awareness and prevention of the pandemic, and 64% valued the importance of the media for the contextual management of the pandemic; demonstrating a significant relationship between the variables. Contributions: the need for strategic, prudent, ethical and socially responsible communication that benefits citizens in a pandemic situation is highlighted. Keywords: Mass media; communication; electronic media; social networks; education; prevention