Handwashing Hits – Getting Cross-Generational Listeners to Rock during the Pandemic
2021; Taylor & Francis; Volume: 8; Issue: 1 Linguagem: Inglês
10.1080/19401159.2020.1852771
ISSN1940-1167
Autores Tópico(s)Diverse Music Education Insights
ResumoWith the 2020 global pandemic came the urgent need to communicate effective public health advice. The World Health Organization and other governing organizations turned to music to prompt citizens, as did artists themselves to reach their audiences. This article explores COVID-19 explainer/entertainer videos created and circulated since the March pandemic declaration, including children's entertainers The Wiggles, Sesame Street, and Pinkfong (Baby Shark), as well as adaptations of classics by Gloria Gaynor, Neil Diamond, and Dolly Parton. The musical mnemonics serve to engage and entertain groups of people locked down together, mixing existing audience connotations with the urgent public health advice.
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