The Effect of Product Quality, Service Quality and Price on Customer Satisfaction at Loki Store
2021; Knowledge E; Linguagem: Inglês
10.18502/kss.v5i5.8803
ISSN2518-668X
AutoresAbdul Gani, Augustinus Nicolaas Hillebrandes Oroh,
Tópico(s)SMEs Development and Digital Marketing
ResumoThe retail industry is still popular in Indonesia. Overall, retail sales growth has decreased. However, the clothing industry has increased. The growth in the clothing sub-group retail industry provides opportunities for companies. One of them is the Loki store. The purpose of this study was to analyze the effect of product quality, service quality and price on customer satisfaction at the Loki store. This research used a quantitative approach consisting of primary data and secondary data. Purposive sampling was used. The sample was 150 respondents. Multiple linear regression analysis was used. The results showed that product quality, service quality, and price had a significant positive effect on customer satisfaction at the Loki store. Keywords: product quality, service quality, price, satisfaction, Loki store
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