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Significant issues for the future of product innovation

1994; Wiley; Volume: 11; Issue: 4 Linguagem: Inglês

10.1016/0737-6782(94)90089-2

1540-5885

William E. Souder,

Product Development and Customization

Journal of Product Innovation ManagementVolume 11, Issue 4 p. 344-353 Significant Issues for the Future of Product Innovation Wm. E. Souder, Wm. E. Souder Alabama Eminent Scholar Endowed Professor, and Director of the Center for the Management of Science and Technology, The University of Alabama in HuntsvilleSearch for more papers by this authorRobert J. Thomas, Robert J. Thomas Alabama Eminent Scholar Endowed Professor, and Director of the Center for the Management of Science and Technology, The University of Alabama in HuntsvilleSearch for more papers by this author Wm. E. Souder, Wm. E. Souder Alabama Eminent Scholar Endowed Professor, and Director of the Center for the Management of Science and Technology, The University of Alabama in HuntsvilleSearch for more papers by this authorRobert J. Thomas, Robert J. Thomas Alabama Eminent Scholar Endowed Professor, and Director of the Center for the Management of Science and Technology, The University of Alabama in HuntsvilleSearch for more papers by this author First published: September 1994 https://doi.org/10.1111/1540-5885.1140344Citations: 6 Address correspondence to Thomas P. Hustad, Indiana University School of Business, 801 W. Michigan Street, Indianapolis, IN 46202-5151. AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onEmailFacebookTwitterLinkedInRedditWechat Abstract In this issue, William Souder and Robert Thomas present their thoughts on two issues they feel will shape aspects of our approach to effective new product development in coming years. Souder, stimulated by a recent trip to New Zealand, reflects on the different approaches to the management of new products he found in a variety of smaller, family-controlled businesses he visited. Both the need for documented processes and the emphasis on time-to-market were diminished in these organizations, characterized by family involvement and continuity in operations. In these companies, expectations for growth were set by those running and owning the business. There was time to work on projects and fund progress from cashflows. Does this reflect persistence, or flexibility? Souder simply points out that it seems to provide an effective platform for business growth in certain international arenas, asks us to ponder the consequences for ourselves, and states that we should not be too quick to label these practices as limited in scope or only suitable for low-tech products. Robert Thomas reminds us that new product forecasting no longer is limited to projections of future sales. He writes about evolution in the field, with a particular emphasis on our growing need to forecast based on analogies. As we increasingly have access to information about products in other companies and in other lands, we have an increasing opportunity to discover ways to incorporate this knowledge into our business plans. These essays continue a year-long series of contributions that the editor-in-chief solicited from members of the editorial board. Members were asked to reflect upon changes and opportunities that they see influencing our profession during the coming decade. Both of these short essays are designed to introduce new perspectives. It is not essential that you agree with the recommendations, but we hope that you are stimulated as you reflect on the issues they discuss. References 1 Clemen, Robert T. Combining forecasts: a review and annotated bibliography. International Journal of Forecasting 5(4): 559–583 (1989). 10.1016/0169-2070(89)90012-5 Web of Science®Google Scholar 2 Gartner, William B. and Thomas, Robert J. Factors affecting new product forecasting accuracy in new firms. Journal of Product Innovation Management 19: 35–35 (January 1993). 10.1016/0737-6782(93)90052-R Web of Science®Google Scholar 3 Gentner, Dedre. Structure mapping: a theoretic framework for analogy. Cognitive Science 7(2): 155–170 (1983). 10.1207/s15516709cog0702_3 Google Scholar 4 Gleick, James. Chaos. New York : Penguin, 1987. Google Scholar 5 Griffin, Abbie. Metrics for measuring product development cycle time. 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Estimating market growth for new products: an analogical diffusion model approach. Journal of Product Innovation Management 2: 45–45 (March 1985). 10.1111/1540-5885.210045 PubMedWeb of Science®Google Scholar 12 Thomas, Robert J. Forecasting new product market potential. Journal of Product Innovation Management 4: 109–109 (June 1987). 10.1111/1540-5885.420109 Web of Science®Google Scholar 13 Thomas, Robert J. New Product Development: Managing and Forecasting for Strategic Success. New York : John Wiley, 1993. Google Scholar 14 Urban, Glen L. Pretest market forecasting. In: Handbooks in OR & MS, Vol. 5, Marketing, J. Eliashberg and G. Lilien (eds.). Amsterdam : North-Holland , 1993, pp. 315–348. Web of Science®Google Scholar 15 Yamada, Masataka and Leung, Y. E. Forecasting with a revealed similarity map. Working paper, Japan : Research Institute for Information Systems, Nagoya University of Commerce and Business Administration, 1992. Google Scholar Citing Literature Volume11, Issue4September 1994Pages 344-353 ReferencesRelatedInformation