Tourist Satisfaction as a Driver of Destination Marketing Improvements: The Case of the Opatija Riviera
2021; Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations); Volume: 33; Issue: 1 Linguagem: Inglês
10.22598/mt/2021.33.1.93
ISSN1849-1383
AutoresLorena Bašan, Jelena Kapeš, Ana Kamenečki,
Tópico(s)Diverse Aspects of Tourism Research
ResumoPurpose -This paper aims to identify critical destination attributes and examine their contribution to the overall satisfaction in relation to different age groups.Design/Methodology/Approach -The research was conducted on the Opatija Riviera in Croatia using the survey method.Importance-performance analysis was used to identify priority attributes within the context of destination choice, and the results were compared with the quality provided from the destination management perspective.Pearson's correlation coefficient was calculated within three age groups to determine the statistical relationship between perceived quality of destination attributes and overall satisfaction with the destination.
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