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IMPACT OF CONSUMER PERCEPTION ON PURCHASE DECISION OF ELECTRIC CARS IN INDIA

2021; Journal of Emerging Technologies and Innovative Research (JETIR); Volume: 8; Issue: 8 Linguagem: Inglês

2349-5162

Mrinal Pandey, M. Madana Mohan, Subha Krishnamoorthy,

Indian Economic and Social Development

Electric Vehicles still accounts for only a tiny fraction of the total Vehicles sold in India. The Indian government has taken several steps and efforts to ensure the effective introduction and deployment of electric cars in the country. In 2019 budget, Finance Minister Nirmala Sitharaman outlined several initiatives targeted at making India a worldwide EV manufacturing powerhouse. The purpose of this study is to find the factors influencing the purchase decision of electric cars. The sample size of the study is 102. The statistical technique used in this study is Non probability convenience sampling. For this research “Primary data” was collected by using structured questionnaire. The statistical methods used were independent sample t test, multiple regression and two-way Anova. The study concluded that among the five independent variables, perceived monetary benefits has the highest impact on Electric car purchase intension followed by personal innovativeness.