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Differentiation in Freemium: Where Does the Line Lie?

2012; Springer Science+Business Media; Linguagem: Inglês

10.1007/978-3-642-30746-1_27

1865-1356

Davide Semenzin, Edwin Meulendijks, Wilbert Seele, Christoph Wagner, Sjaak Brinkkemper,

Open Source Software Innovations

As the freemium business models is becoming a prominent success in the online software market, companies are challenged with the question of how to design freemium pricing schemata. This study investigates 17 freemium companies to help understand which features should be made available for free and which shouldn't. It is observed that the free-premium transition is typically marked by a significant increase in the privileges, access to value-creating gap-filling features.