Portal de Periódicos da CAPES

Reputation, image and impression management

1993; Association of College and Research Libraries; Volume: 31; Issue: 04 Linguagem: Inglês

10.5860/choice.31-2369

1943-5975

D. B. Bromley,

Management and Organizational Practices

Historical landmarks and further guidelines assumptions and issues personality, the self, social identity and social deviation group processes social networks, communication and influence impression management politics and reputation ethical and legal aspects corporate reputation - a general framework corporation reputation - empirical studies public relations and organizational behaviour brand image and consumer behaviour serial changes - an investigation methodology, quantification and research assessment - techniques and issues.