Portal de Periódicos da CAPES

The Book of entrepreneurs' wisdom: classic writings by legendary entrepreneurs

2000; Association of College and Research Libraries; Volume: 37; Issue: 07 Linguagem: Inglês

10.5860/choice.37-3985

1943-5975

Peter Krass,

Business Strategies and Innovation

THE START-UP. Michael Bloomberg: I Love Mondays. Harvey S. Firestone: Starting the Company. Andy Kessler: Go Ahead-Jump! Kim Polese: A Tech Dream Comes True. Norm Brodsky: The Three Criteria for a Successful New Business. Doris Drucker: Mrs. Drucker Starts a Business. THE MAVERICK ELEMENT AND OTHER QUALITIES. Warren Avis: Are You a Gunslinger? Barry Diller: The Discomfort Zone. Wally Amos: The Power in Commitment. Andrew Carnegie: The Crucial Question. Lillian Vernon: The Successful Entrepreneur's Toolkit. Mark H. McCormack: For Entrepreneurs Only. VENTURE CAPITAL, LBOS, AND GOING PUBLIC. Tom Monaghan: Bankers Are the Keepers of the Keys. Conrad Hilton: A Million-Dollar Mountain and a Red Hat. Irene Smith: Money: The Truth about Financing a Growing Small Business. Arthur Rock: Strategy versus Tactics from a Venture Capitalist. Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge. An Wang: Going Public. RISK AND STRATEGY. Richard Branson: Risk Taking. Scott McNealy: A Winning Business Model for the 1990s. Simon Ramo: The Technique of Anticipation. Dave Thomas: The Secrets of Sniffing Around. J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans. Victor Kiam: Remington's Marketing and Manufacturing Strategies. Franklin A. Seiberling: Buying or Selling - Which Counts Most? Steve Case: Ten Commandments for Building the Medium. INVENTORS TURNED ENTREPRENEURS. Henry Ford: How I Made a Success of My Business. Steven P. Jobs: When We Invented the Personal Computer... George Eastman: Make the Camera as Convenient as the Pencil. Edwin H. Land: In the Creator's Mind. Nolan Bushnell: To Win the Business Game, Do What You Know. Benjamin Franklin: Advice to a Young Tradesman. Clarence Birdseye: If I Were Twenty-One. BRANDING, IMAGE, AND SELLING. Howard M. Schultz: The Best Way to Build a Brand. Colonel Harland Sanders: The Making of a Colonel. Akio Morita: Moving Up in Marketing by Getting Down to Basics. Marquis M. Converse: My Test of Good Management. John H. Johnson: Breaking Through the Ad Barrier. Michael S. Dell: Service Sells. Al Neuharth: Showmanship and Salesmanship. P. T. Barnum: The American Museum. ENTREPRENEURIAL MANAGEMENT. Alfred C. Fuller: The Need for Controls. Debbi Fields: My Style. H. Ross Perot: Change Is Fun. Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business. Anita Roddick: Four-Letter Words! Anita F. Brattina: The Diary of a Small Business Owner. Thomas J. Watson: To Make a Business Grow - Begin Growing Men. PERSONAL STORIES. Herman W. Lay: Your Own Business. Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or...Pizza? Joseph C. Wilson: The Product Nobody Wanted. Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years. Samuel Goldwyn: You Can Always Do Better. Acknowledgments. Notes. Credits and Sources. Chronology. Author Index. Companies Founded, Cofounded, Or Managed by Authors. Index.