The Inside of Outside: From Another Native's Point of View
2013; National Museum of Ethnology; Volume: 81; Issue: 81 Linguagem: Inglês
ISSN
0387-6004
Autores Tópico(s)Cross-Cultural and Social Analysis
ResumoVincent: But you know what the funniest thing about Europe is? Jules: What? Vincent: It’s the little differences […]. Jules: Examples? Vincent: Alright, well you can walk into a movie theater in Amsterdam and buy a beer. And I don’t mean just like in no paper cup; I’m talking about a glass of beer. And in Paris, you can buy a beer at McDonald’s. And you know what they call a, uh, a Quarter Pounder with Cheese in Paris? Jules: They don’t call it a Quarter Pounder with Cheese? Vincent: Nah, man, they got the metric system, they wouldn’t know what […] a Quarter Pounder is. Jules: What do they call it? Vincent: They call it a ‘Royale with Cheese’. Jules: ‘Royale with Cheese’. Vincent: That’s right. Jules: What do they call a Big Mac? Vincent: A Big Mac’s a Big Mac, but they call it ‘Le Big Mac’. Jules: ‘Le Big Mac’. [laughs] What do they call a Whopper? Vincent: I dunno, I didn’t go into Burger King. (from the movie Pulp Fiction by Quentin Tarantino, 1994) As the famous dialogue from the movie Pulp Fiction reminds us, comparing American and European ways of life is not without its own social connotations. Being different is the only way of social survival—even in Europe. The authors of the present volume explore the old continent from a different angle, through the double lenses of Japan and anthropology. What is common between them and the two hitmen above though is their appreciation of those ‘little differences’. Luckily enough, they leave the reader with a lot to think about. The collection of these articles could be said to be about the anthropology of Europe, but most of them do not limit themselves to area studies or the discourse of regionalism that has recently been a popular topic in the social sciences. By contrast, the authors here situate themselves both outside and inside Europe by questioning one
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