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The paperboys of Russian messaging: RT/Sputnik audiences as vehicles for malign information influence

2022; Routledge; Volume: 26; Issue: 9 Linguagem: Inglês

10.1080/1369118x.2022.2041700

1468-4462

Charlotte Wagnsson,

Media Studies and Communication

This article examines the reception and dissemination of ‘malign information influence’ (MII) in a liberal democracy; information sponsored by authoritarian regimes or other hostile actors and projected through international broadcasting outlets across borders. The study contributes to the scarce research on the reception of narratives transmitted by the Russian state-supported media platforms RT and Sputnik, exposing characteristics, political attitudes, and sharing behaviors of RT/Sputnik consumers. A nationwide, representative survey (n: 3033) from November 2020 revealed a surprisingly high number of Swedish RT/Sputnik consumers (7%), with an overrepresentation of young, men and supports of non-parliamentarian parties and the right wing, nationalist Sweden Democratic Party. These consumers are somewhat more willing than non-consumers to disseminate news on social media and in real life despite being distrustful of the sources. The findings strengthen previous research in demonstrating the attractiveness of identity grievance narratives among alternative media consumers, yet the results show that RT/Sputnik consumers also aligned with narratives that contrasts with national security policy. They state less trust in politicians, institutions, the media, news, and journalism, yet are comparatively prone to share unreliable or untrue news content on social media and in real life. The analysis thus identified a section of media consumers who can function as vehicles for the dissemination of MII. The article contributes to the under-researched problem of the potential of MII to take root and provides a basis for future qualitative research that can refine and provide nuance to the knowledge of reception of MII.