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The Effect of Service Quality on Spectators’ Behavioral Intensions in Professional Football: The Role of Value and Satisfaction

2022; World Scientific; Volume: 19; Issue: 05 Linguagem: Inglês

10.1142/s0219877022410061

1793-6950

Papadopoulos G. Nikolaos, Theodoros Kargidis,

Consumer Behavior in Brand Consumption and Identification

The importance of quality for an organization has been highlighted by many researchers. The service quality of sports organizations is conceptualized by the dimensions of technical (outcome) and functional (process-related) qualities as a significant element of sport product. The purpose of this study is to investigate the level of service quality provided by Greek professional sports clubs, through the satisfaction of spectators, the perceived value and the ability to predict their intentions of behavior. The survey included 940 fans of Greek Super Leagues’ team ARIS THESSALONIKI FC. The results provided support of the service quality models used.