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News & Views

2016; SAGE Publishing; Volume: 18; Issue: 9 Linguagem: Inglês

10.1177/1098612x16660451

1532-2750

Zoonotic diseases and public health

AAFPNew resource – cat owner educational website©iStockphoto.com/© AifosThis fall, the AAFP will launch a new website designed for cat owners, catfriendly.com.This new website will aid in the move towards building a community of cat owners who recognize the importance of feline veterinary care. Veterinary professionals can add catfriendly.com to their list of client resources. Getting the word out to cat owners about the importance and value of routine preventive healthcare is a priority – and catfriendly.com is another communication outlet for this vital message.Catfriendly.com offers educational information served up in an easy-to-digest format so that cat owners can obtain reliable information in a way that is most attractive to them. From website sections on proper ‘Cat Care at Home’ to interactive components in ‘The Toy Box’, catfriendly.com seeks to engage cat owners who desire fun cat content, seek trusted feline health information, and are well informed on the importance of visiting the veterinarian routinely.‘Bring Your Cat to the Vet Day’ reaches cat owners with important messageIn honor of National Bring Your Cat to the Vet Day on August 22, the AAFP focused on expanding promotion of this event for the entire month. Resources, infographics and fun social media posts were launched throughout the month such as a pre-veterinary visit checklist for cat owners on how to prepare for the visit and an infographic advising cat owners that postponing their cat’s wellness check-ups does not pay off.Creating a variety of visually appealing resources for cat owners through social media outlets on preventive care and the value of the veterinary visit will continue to elevate the level of care for all cats.If you haven’t shared any of these resources, they can be used any time of year since the message is timeless.Conference partners spotlightWe are grateful to have many wonderful partners participating in our 2016 Annual Conference in Washington DC. The American Board of Veterinary Practitioners and the Winn Feline Foundation are long-time partners of the AAFP and help to provide new, high level information, research and education for attendees. For the second year in a row, The International Cat Association is generously securing cats for our live, hands-on Feline-Friendly Handling labs. We are very honored to have two new partners this year, the International Veterinary Academy of Pain Management and the Association of Shelter Veterinarians, whom weconferencewantto withthankcontentforenrichingonbehavioralour adaptations to pain and a new Shelter Track, focusing on the importance of feline behavior and emotional healthcare in the shelter setting.JFMSHealthy interest in feline healthy aging special issueThe special issue of JFMS on feline healthy aging, published in July, has sparked interest around the world! ‘The Huffington Post’, ‘Sciences et Avenir’ and ‘Vet Times’ are just a few of the news providers that have helped to promote current knowledge of what constitutes a healthy aging cat. This attention is reflected in an impressive article level metric (Altmetric) score of 92 for the content.Corresponding author Sally Perea says: ‘All of the contributors, including those of us at Mars Petcare, have been excited by this enthusiastic response. The science of aging is fascinating and, for us, this translates into very practical and meaningful applications in preventive medicine and nutrition that help us to achieve our goal of “A Better World for Pets”.’iCatCareRecognising those ‘thinking cat’International Cat Care, the parent charity of ISFM, presented four ‘Easy to Give’ and four ‘Cat Friendly’ awards at its annual awards ceremony in London on July 15. A brief outline is provided below; for more information about the awards go to icatcare.orgISFM Easy to Give AwardsThese awards recognise the efforts of companies in making prescription-only medicines (POMs) that are easy to administer to cats, or novel methods of delivering POMs. They were presented for: Amodip (Ceva), hypertension medication that comes in a chewable tablet form; Benazecare (Animalcare), palatable tablets that act to increase the appetite and quality of life in cats with chronic kidney disease; Noroclav (Norbrook), a palatable antibiotic; and v-gel (Docsinnovent), a supraglottic airway device for cats that enables a clear airway to be obtained efficiently and effectively for general anaesthesia and emergency resuscitation without the need for traditional endotracheal intubation.Representatives from Animalcare, Ceva, Docsinnovent and Norbrook, displaying their ISFM Easy to Give AwardsCat Friendly AwardsThese awards recognise non-POM products that have made a real difference to cat wellbeing and welfare. They were given for: Lick-e-Lix (Webbox), a soft yoghurt-like food useful for disguising and giving tablets; Feliway Friends (Ceva), a diffuser that contains a synthetic copy of the cat appeasing pheromone, which aims to reduce tension and conflict in multi-cat households; Kittyrama Cat Collars (Kittyrama), lightweight, slim, durable and comfortable cat collars, which also have a buckle for accurate fitting and a safety opening mechanism; and Beco Cat Bowls (Beco Pets), feeding dishes made from recyclable waste plant materials that are wide with low sides to avoid interfering with the cat’s sensitive whiskers.Claire Bessant (far left), iCatCare Chief Executive, with representatives fromWebbox, Beco Pets, Kittyrama and Ceva, pictured after receiving their Cat Friendly AwardsJFMSReader survey: we want your feedback!Whether you are a regular reader of JFMS or dip into it occasionally, we would love your feed It will help to ensure tha journal is meeting your needs, and will continue do so in the future. The survey comprises 16 questions examining how frequently you read the journal, in what format, and the value you place on the information it provides; and also seeking your suggestions for future content and developments. ompleted surveys will entered into a prize w for five £50 (or € or equivalent) Amazon ers. Surveys may tively be completed ously. The survey runs vember 18, 2016.‘Cat naps’ photography competition winnerThis photograph of Pitkis asleep on a rock has been selected as the winning entry in the 2016 iCatCare photography competition, which had ‘cat naps’ as its theme. The photographer Johanna Vaurio-Teräväinen recounts: ‘His mum was a stray cat and I rescued him and his brother as kittens. We live in Nurmijarvi in Finland and the cats spend most of their time outside in the summertime. Pitkis is very relaxed and loves to roll and lie down almost anywhere, as you can see!’ This is the fourth photography competition that iCatCare, in conjunction with Your Cat magazine, has run and this year the winner was selected from 3400 entries submitted from over 50 countriesThird JSFM annual symposiumThe Japanese Society of Feline Medicine (JSFM) has held its third annual symposium, featuring topics such as understanding the relationship between renal and cardiac disease, and how to interpret clinicopathological findings and radiographic findings. Sponsored by Royal Canin, the symposium took place on 3 July 2016 and was attended by 502 delegates. The day also involved a pre-session for Cat Friendly Clinics and a veterinary nurse stream, which looked at handling catsJFMS Resident Best Paper Award presented in MaltaMirja Nolff (left) received the JFMS Resident Best Paper Award from Claire Bessant, Executive Editor of JFMS, at the ISFM European Congress in Malta for her paper ‘Negative pressure wound therapy augmented full-thickness free skin grafting in the cat: outcome in 10 grafts transferred to six cats’. Mirja’s research in this area has culminated in a second article in JFMS entitled ‘Retrospective comparison of negative pressure wound therapy and silver-coated foam dressings in open-wound treatment in cats’, which is currently OnlineFirst. Mirja was also one of the recipients of the ABCD/Merial Young Scientist Awards which were presented during the Congress in Malta (page 757)