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Design e Marketing Estratégico: integração e aplicação prática no composto mercadológico

2012; UNIVERSIDADE ESTADUAL DE LONDRINA; Volume: 3; Issue: 1 Linguagem: Inglês

10.5433/1981-8920.2012v3n1p38

2236-2207

Pablo Marcel de Arruda Torres, Laíla Alves Marinho Dantas,

Business and Management Studies

This paper aims to demonstrate through a case study how the relationship between design and marketing can be narrowed in order to generate value throughout the marketing mix, creating new experiences for a lipstick brand. The information base was a market research and the results were applied in marketing strategies and determined how the design was developed. The result is a complete project design, which involved from product to brand communication.