Portal de Periódicos da CAPES

Kotler on...

1991; Emerald Publishing Limited; Volume: 29; Issue: 2 Linguagem: Inglês

10.1108/00251749110004961

1758-6070

Philip Kotler,

Management and Marketing Education

Marketing "guru" Professor Philip Kotler′s address to a business school graduation ceremony exposed some of his views on issues such as the marketing and positioning of business schools, marketing strategy, and employee involvement in marketing. An anecdotal piece.