Voltar
Capítulo de livro Acesso aberto Revisado por pares
BIBTEX RIS

The Impact of Advertising on Consumer Behavior in the Resita City Population

2012; DAAAM International Vienna; Linguagem: Inglês

10.2507/23rd.daaam.proceedings.244

ISSN

2304-1382

Autores

Gabriel Dinu, Loredana Dinu,

Tópico(s)

Consumer Behavior and Marketing Influence

Resumo

This paper aims to highlight the importance of advertising on consumer behavior.The paradigm of economics is that consumers will maximize their own utility and will prefer low-costs, high quality products to high priced, added valuebrands.Marketing managers are driven by the need for consistency which is an innate of their own influences.

Referência(s)