Singapore Airlines’ winning formula
2004; Emerald Publishing Limited; Volume: 20; Issue: 9 Linguagem: Inglês
10.1108/02580540410556384
ISSN1758-8588
Tópico(s)Socioeconomic Development in Asia
ResumoWe are often told that before we can run we must learn to walk. That’s sound advice, particularly in business. But try telling it to David G. Neeleman, the 44‐year‐old CEO of US budget airline JetBlue. The airline has enjoyed phenomenal success since its 2000 launch and now offers its passengers luxuries previously considered mutually exclusive to the payment of low fares.
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