Signal in the noise: K-beauty products
2016; American Chemical Society; Volume: 94; Issue: 36 Linguagem: Inglês
10.1021/cen-09436-notw13
ISSN2474-7408
Tópico(s)Consumer Behavior in Brand Consumption and Identification
ResumoSPECIALTY CHEMICALS Signal in the noise: K-beauty productsC&EN and CAS examine the intellectual propertybehind the 'K-beauty' boom ShareShare onFacebookTwitterWechatLinked InRedditEmail C&EN, 2016, 94 (36), p 11September 12, 2016Cite this:C&EN 94, 36, 11Figure1of1Long popular in South Korea, "BB creams"—trendy, all-in-one products meant to replace serum, moisturizer, primer, foundation, and sunblock—are now a fixture of drugstore shelves in Asia and the rest of the world. An analysis by CAS, a division of the American Chemical Society, reveals the intellectual property behind the explosion of this and other "K-beauty" products, which are a growing component of the more than $110 billion global skin care market. On a per capita basis during 2010–15, South Korea's patenting in these areas was twice that of Japan, three times that of France, and five times that of the U.S. 2,722:Number of cosmetics-related patents originating from South Korea, 2010–15, for personal care products, sunscreens, cosmeceuticals, cosmetic creams, cosmetic lotions, cosmetic powders, makeup, and dermatological agents. South Korea's patenting activity continues to far outpace that of other major cosmetic-producing countries: The number of patents it produced in the first half of 2016 was 1.7 times as high as that of Japan, 3.6 times as high as that of France, and 3.5 times as high as that of the U.S.Download PDF
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