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The J. League and the World Cup

2014; Springer International Publishing; Linguagem: Inglês

10.1007/978-3-319-10037-1_2

2191-2998

T Hirata, Stefan Szymanski,

Sports, Gender, and Society

This chapter examines the impact of the 2002 World Cup held in Japan and Korea on the domestic soccer league of Japan, the J. League. We first consider the impact of World Cups on league attendance in some European countries and then compare with the Japanese case. We find that demand increased substantially in the years just before and after the World Cup. These effects seem to be associated with new stadiums built for the event.