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Do Husbands or Wives Make the Purchasing Decisions?

1958; SAGE Publishing; Volume: 23; Issue: 2 Linguagem: Inglês

10.2307/1247832

1547-7185

Elizabeth Wolgast,

Psychology of Social Influence

How do husbands and wives describe their roles in making purchasing decisions? Are their purchase plans different? And how well are their respective plans fulfilled? Some answers to these questions are presented here. Results are based on interviews with a representative national sample of husbands and wives, and reinterviews over a period of two-and-a-half years.