Portal de Periódicos da CAPES

O COMÉRCIO ELETRÔNICO (E-COMMERCE): UM ESTUDO COM CONSUMIDORES

2017; UNIVERSIDADE FEDERAL DA PARAÍBA; Volume: 7; Issue: 1 Linguagem: Inglês

10.21714/2236-417x2017v7n1p98

2236-417X

Marta Cléia Ferreira de Andrade, Naiara Taiz Gonçalves da Silva,

Business and Management Studies

Organizations always seeking competitiveness, strive to improve their means of negotiation and stay on top of things that bring progress and greater business value.Thus, the evolution of e-commerce that has taken place in the Brazilian context, requires companies generally, agility and restructuring so that they can remain in the running, as the market changes.Therefore, this study aims to identify the positioning and the shopping experience of some consumers Valley St. Patrick, in relation to e-commerce.This Valley, this is a region located in the state of Goias.For this, we applied 30 questionnaires with open and closed questions in the cities of Rubiataba and New America, Goias.The results of this study bring thus the main experiences and consumer reviews regarding online shopping.Highlighting, among others, what can be considered as barriers in the buying process, such as lack of security, also found in ecommerce.With 57% of respondents cited this factor as the main barrier to e-commerce in Brazil.It was noted that the low prices of online shopping is predominant motivating factor.This is what most draws the attention of internet users when they decide to make their purchases.In addition, there is also a cultural issue that influences the consumer to unlink of shopping in physical stores.