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Merchandising social na telenovela brasileira

2013; UNIVERSIDADE FEDERAL DE GOIÁS; Volume: 1; Issue: 1 Linguagem: Inglês

10.5216/cei.v1i1.22751

ISSN

2317-675X

Autores

Lisandro Nogueira, Lourival Belém Júnior,

Tópico(s)

Cultural, Media, and Literary Studies

Resumo

Fíeginning in the late 1980's a new kind of propaganda campaign sprungup in brazilian television: social merchandising. Because of the lack ofinterest of the government, television soap-operas began to incorporatewith-in the plot of the story campaigns of public intevest. The soap-opera “Explode coração" for example dedicated a systematic campaign for lostchildren.

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