Portal de Periódicos da CAPES

Speed-Dating

2008; SAGE Publishing; Volume: 17; Issue: 3 Linguagem: Inglês

10.1111/j.1467-8721.2008.00573.x

1467-8721

Eli J. Finkel, Paul W. Eastwick,

Consumer Behavior in Brand Consumption and Identification

Scholars have recently begun to harness the immense power of speed-dating procedures to achieve important and novel insights into the dynamics of romantic attraction. Speed-dating procedures allow researchers to study romantic dynamics dyadically, with regard to potentially meaningful relationships, and with strong external validity. This article highlights the strengths and promise of speed-dating procedures, reviews some of their most exciting contributions to our understanding of the social psyche, and illustrates how scholars can employ speed-dating and its straightforward variants to study topics relevant to diverse subfields of psychological science.