Portal de Periódicos da CAPES

Unilever’s team game meets key goals

2002; Emerald Publishing Limited; Volume: 10; Issue: 1 Linguagem: Inglês

10.1108/09670730210791747

1758-7166

Big Data and Business Intelligence

While the name Unilever is familiar to most people, its size takes some grasping. There are 300 operating units in 88 countries and more than 1,000 strong successful brands, which are marketed in more than 150 countries. Its pre‐packaged branded foods are household names, though many will be unaware that the likes of Magnum ice cream, Lipton tea and Omo detergent are Unilever products. The operating profit for 1999 was $4.6bn. Two parent companies operate almost entirely independently in Holland and the UK while, to serve consumers competitively, brands are tailored for different regions and countries.