VAPORWARE*
2010; Wiley; Volume: 51; Issue: 3 Linguagem: Inglês
10.1111/j.1468-2354.2010.00596.x
ISSN1468-2354
AutoresJay Pil Choi, Eirik Gaard Kristiansen, Jae Hyon Nahm,
Tópico(s)Experimental Behavioral Economics Studies
ResumoIt is a widely adopted practice for firms to announce new products well in advance of actual market availability, especially in the computer industry. In this article, a firm makes pre‐announcements on its product, which are “cheap talk.” We develop a reputation model of “vaporware” where the product pre‐announcement can partially convey information about the product's quality. We discuss its implications for social welfare.
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