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Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

1997; SAGE Publishing; Volume: 61; Issue: 3 Linguagem: Inglês

10.2307/1251788

1547-7185

Joseph W. Alba, John Lynch, Barton A. Weitz, Chris Janiszewski, Richard A. Lutz, Alan G. Sawyer, Stacy Wood,

Technology Adoption and User Behaviour

The authors examine the implications of electronic shopping for consumers, retailers, and manufacturers. They assume that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings. They examine these advantages as a function of typical consumer goals and the types of products and services being sought and offer conclusions regarding consumer incentives and disincentives to purchase through interactive home shopping vis-à-vis traditional retail formats. The authors discuss implications for industry structure as they pertain to competition among retailers, competition among manufacturers, and retailer-manufacturer relationships.