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Consumer Ethnocentrism: Construction and Validation of the CETSCALE

1987; SAGE Publishing; Volume: 24; Issue: 3 Linguagem: Inglês

10.1177/002224378702400304

1547-7193

Terence A. Shimp, Subhash Sharma,

Consumer Retail Behavior Studies

The concept of consumer ethnocentrism is introduced and a corresponding measure, the CETSCALE, is formulated and validated. Four separate studies provide support for the CETSCALE's reliability and convergent and discriminant validity. A series of nomological validity tests show consumer ethnocentrism to be moderately predictive of theoretically related constructs.