McDonald's Corp
2005; Wiley; Volume: 2; Issue: 4 Linguagem: Inglês
10.1002/div.3173
ISSN1548-2839
Tópico(s)Franchising Strategies and Performance
ResumoAbstract Hospitality & Tourism (MIC: 5.1 SIC: 5812 NAIC: 722211) McDonald's develops, licenses, leases and services a worldwide system of restaurants in more than 100 countries. Co.'s menu includes hamburgers, cheeseburgers, the Big Mac, Quarter Pounder with Cheese, Big N' Tasty, Filet‐O‐Fish, Chicken McNuggets, several chicken sandwiches, french fries, salads, milk shakes, McFlurry desserts, ice cream sundaes and cones, pies, cookies and beverages. As of Dec 31 2004, there were approximately 18,000 units operated by franchisees, more than 8,000 units operated by Co., and about 4,000 units operated by affiliates. Co. also operates Boston Market and Chipotle Mexican Grill in the U.S. and has a minority ownership interest in U.K.‐based Pret A Manger.
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