Portal de Periódicos da CAPES

Accounting, Auditing & Accountability Journal

2007; Wiley; Volume: 17; Issue: 42 Linguagem: Inglês

10.1111/j.1835-2561.2007.tb00447.x

1835-2561

Local Economic Development and Planning

Purpose -The purpose of this commentary paper is to analyze the burst of joy experienced by global football fans when England lost the final match during the Euro 2020 against Italy.Design/methodology/approach -The author worked with netnography (Internet ethnography), gathering material from the internet.Findings -The author would consider the emotional explosion as a creative expression that was possible to happen through football.Football is not only a part of popular culture, it also creates it.It acted as a platform allowing for emotional engagement and covering different issues connected to global politics.Research limitations/implications -It is just a small study based on very limited material (Internet sources).However, it highlights every-day use of Internet and the possible amplification of certain sentiments if allowed.Practical implications -Methodologically, it shows how Internet sources might be used when connected to football.It also provides an insight how Internet users can exchange opinions using sports (e.g.football) as a background.Social implications -This text highlights that football can be used as a platform do express/discuss difficult issues and that average citizens can be heard just because the platform is football.