Impression Management
2018; Linguagem: Inglês
10.1002/9781119010722.iesc0086
Autores Tópico(s)Advertising and Communication Studies
ResumoThis entry explores the theoretical foundations of impression management theory, which describes how individuals and groups construct and represent their own identity, as well as how they react when that identity is threatened. The theory is important to strategic communication because every deliberate attempt to shape the perceptions and expectations of others affects the attitudes, social roles, and communication strategies of all interlocutors.
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