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Epideictic Rhetoric: Questioning the Stakes of Ancient Praise

2016; Taylor & Francis; Volume: 19; Issue: 1 Linguagem: Inglês

10.5325/jhistrhetoric.19.1.0095

2687-8011

Jeffrey Walker,

Classical Antiquity Studies

This useful, clearly written, and highly satisfying book is Laurent Pernot’s second major English-language contribution to rhetorical scholarship, after his 2005 Rhetoric in Antiquity (originally La rhétorique dans l’antiquité in 2000). Here Pernot builds on work from his earlier career, in particular his 1993 La rhétorique de l’éloge dans le monde gréco-romain.The point of departure, in Chapter One, is the striking proliferation of epideictic genres in later antiquity—or, at least, the number of genres recognized as “epideictic” by rhetoricians, rhetors, and their audiences. Whereas Aristotle has a limited notion of the epideictic “genus,” by Menander Rhetor’s time, roughly the late third century, the category has evolved to include a wide range of genres, each with its own distinct (if overlapping) inventional topoi. The list includes the traditional funeral speech (epitaphios logos) and the festival speech (panēgyrikos logos) as well as various kinds of encomia in praise of individuals, cities, harbors, aqueducts, and so on. There is also the imperial oration, the birthday speech, the nuptial speech delivered outside the bedroom door, the welcome-speech to an arriving official as he stepped ashore, and the farewell speech when he left. There were also forms of speech that took the functions of ancient poetry, such as the victory-speech (the epinikios logos), a prose equivalent to Pindar’s odes for victorious athletes, or Aelius Aristides’ “hymns” and “monodies” in prose (see Regarding Sarapis). At the same time a number of ancient, poetic forms persisted, such as hymns to the gods and mythic narratives (e.g., the Dionysiaca, a 48-book epic poem about the god’s conquest of India), and these were called “epideictic” too.And so on again. I have not yet even mentioned Hermogenes of Tarsus’ classification of all poetry, history, and philosophy as “pure panegyric,” i.e., as epideictic rhetoric (On Types of Style 2.12). Further, as Pernot suggests in Chapter Three (97–99), encomiastic or parainetic praise might function as an important element in practical deliberative and judicial discourse, and even as a kind of deliberative discourse in itself. (Parainesis praises ethical virtues and exhorts the listener to observe them, as in Isocrates’ To Nicocles.) While Pernot may not be willing to go that far, we do find confirmation in Byzantine lists of model texts for imitation, in which Plutarch’s Moralia (Ta Ēthika) stand as examples of the “deliberative” genre.Pernot’s basic point in Chapter One is that the “rise of epideictic” to ascendency in later antiquity was an “irresistible” and “unstoppable” phenomenon (27) that the usual histories of rhetoric have mostly failed to understand. But if we set aside the usual assumption that epideictic is “mere” display, epideictic proves itself more creative and more vital—and more pragmatically consequential—than we tend to think.Pernot addresses this challenge in two main ways. The first is to define epideictic more precisely—to specify what is not epideictic. If, for example, we follow Aristotle’s audience-subject-time definition of the three (why three?) “genres” of rhetoric, it appears that there are two fairly specific kinds of practical civic speech addressed to judges in a well-defined civic space (a court of law, a council-hall, a public assembly), and besides these a third and vaguer kind, epideictic, which is not addressed to judges but to theōroi, “observers/spectators.” The audiences of the two practical genres (jurymen, councilors) are empowered to issue legally binding decrees (Socrates is guilty; send reinforcements to the expedition in Sicily). The theōros of epideictic, in contrast, is not empowered to issue binding judgments, but is concerned with observing a display (epideixis) of praise or blame in the present moment. Epideictic is defined in terms of lack.The argument would take too long to work out here, but the ultimate effect of that definition is to assign all speech not specifically addressed to judges in some sort of court or council-hall to epideictic. All speech, after all, implicitly blames and praises in some way. If you refute my argument you “blame” its defective reasoning; if you defend and confirm it, you “praise” the quality of its undeniable proofs. Even at the level of word choice, to state the obvious, every choice implies some evaluative attitude toward what is named, and thus implicitly blames or praises it. So we have a three-part classification of rhetorical genres consisting of two specific kinds of speeches (judicial and deliberative) and all other human language use (epideictic).Pernot’s basic remedy is to limit the notion of epideictic to encomiastic discourse: a more or less determinate genre (as codified, for example, in ancient progymnasmata manuals) whose evolution can be traced from a handful of early exemplars to the profusion we see later. This move has the virtue of keeping epideictic within the category of civic discourse. The encomium, the panegyric, and their derivatives are normally performed in some sort of sanctioned civic space or event, such as a state funeral, a religious festival, a celebratory homecoming for a victorious athlete, and so on, by a person specially commissioned for the job and considered worthy of it. The speech then worked to forge or refresh a communion of shared belief by eliciting approval for the praise bestowed on the honoree—a rhetorical effect that often was more important than the honoree’s real character (see Leslie Kurke’s The Traffic in Praise).The second approach to the “unstoppable” rise of epideictic in later antiquity is mostly an extension of the first. We need to consider the socio-political structure of the Greco-Roman world, and the occasions and spaces it provided for public speech, in order to understand the proliferation of encomiastic genres. As I have argued elsewhere, we cannot explain the rise of epideictic merely by invoking the supposed “decay” of judicial and symbouleutic rhetoric. In fact, in every major town and city in the Roman Empire there were courts of law and council-halls, and these continued to be busy (if confined to local matters and restrained by procedural regulations and written law). To understand the rise of epideictic/encomiastic rhetoric, we must understand the role it played in sustaining the sense of a common culture shared by the far-flung, multiethnic elites that ran the Roman Empire (which one could argue was more like a multinational corporation than a modern state). From this perspective, the encomiastic culture of epideictic very effectively performed the role attributed in Cicero’s De Oratore to the “perfect orator.”Two quick remarks. One: identifying epideictic with civic encomia has many virtues, as noted above, but I wonder what happens to, for example, Hermogenes’ treatment of poetry, history, and philosophy as “pure” epideictic (panegyric)—as opposed to “practical” (civic) epideictic. These “pure” (meaning unmixed) types can be seen as also participating in praise and blame, and as forging or undermining different kinds of cultural communion. Two: the notion of sustaining a common culture among the Roman Empire’s administrative class—some of whom were Syrians, Greeks, North Africans, and so on—is very appealing, but I suspect that some readers will want to hear more about the less-irenic tensions in Greco-Roman culture and what role Hermogenes’ “pure epideictic” genres played in ideological insurgencies.From here I will be very brief. My water-clock has just about run out.Chapter Two, “The Grammar of Praise,” details the lists of topoi specified for different types of epideictic, offers a brief typology of speeches, and makes a list of characteristic figures (apostrophe, hyperbole, and comparative metaphor). Much of this will not be news for anyone familiar with Menander Rhetor, but it will be an excellent introduction for those who are not. The core argument, regarding epideictic as an instrument of communion, will be interesting to all.Chapter Three, “Why Epideictic Rhetoric?” takes on the traditional suspicion of epideictic as empty flattery and/or inconsequential display. Most of the arguments of this chapter are reflected in the paragraphs above: epideictic rhetoric has persuasory functions that are socially and politically consequential. Perhaps what is most interesting in this chapter is Pernot’s account of the circumstances of epideictic performance in antiquity and, especially, his estimates of the length of epideictic speeches (82): for example, Aelius Aristide’s Regarding Rome takes about one hour to deliver; imperial panegyrics took 30 minutes. (The addressees, after all, were busy people.) This chapter is worth the whole book.Chapter Four, “New Approaches in Epideictic,” suggests directions for future research. These include an “anthropological” application of speech-act theory to the performative and ceremonial aspects of epideictic discourse, and the uses of silence and “veiled” discourse to communicate what might be dangerous to say, or to promote subversive “dissent and denunciation” instead of “communion.” This will, I suspect, be the preferred direction of many readers. Pernot, however, both acknowledges that preference and calls for “a little more patience” with epideictic as an irenic and utopian instrument of communion (99–100). It may not be a bad idea to consider it that way first.